Clothing made of Natural Fibres is becoming more trendy

Innovative combinations of natural fibres in outdoor clothing is becoming trendy . The German start-up Pally’Hì (meaning a nice way to shear sheep in Celtic) has developed a line of clothing made of merino-bamboo fabric, designed by snowboard pioneer Peter Bauer. The idea is to make clothing that is functional but also appeals to a lifestyle—the bamboo-merino t-shirts are beautiful, with a 59-69 euro price tag that seems to be targeted to urban hipsters rather than teenaged snowboarders.

The seven-year old Swedish company Röjk is one of the few companies that develops its own fabrics in close cooperation with factories and manufactures most of its clothes in Sweden: the Badlands series uses 100% merino wool and the Rover series is made of bio-degradable and anti-bacterial biopolymers based on inedible plants that grow in the wild in Sweden, as the company is moving away from synthetic fabrics. The small German company MaxFred are offering knit hats and neck-kerchiefs made of bamboo jersey with a small percentage of polyester. Why bamboo? Because it is an abundant and readily sustainable natural material that also makes a soft and comfortable fabric. Tencel is another plant based fabric that is being integrated into performance wear for biking and hiking.

There are many companies that use natural fabrics in outdoor wear and we expect the trend to increase as consumers become more aware of natural fibres in their clothes and more brands offer a line of natural fibre based clothing.

Laurence F. Hopper

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